What is the Difference Between Recruitment and Talent Acquisition?
In common HR parlance, two terms – recruitment and talent acquisition – are often used synonymously. However, while there are definite overlaps, the two expressions significantly differ from each other.
While recruitment is
the simple process of filling up vacancies, talent acquisition is
an ongoing process, with a long-term strategy in mind, to find future leaders
of a company - equipped with a very specific skillset. A talent acquisition company focuses on finding the best talent suitable for
its client, who often asks for specific skillsets - be it technical or
non-technical.
The talent
acquisition process involves a talent acquisition specialist scouting
through hundreds of resumes, interviewing and screening candidates for skilled
jobs and then facilitating the hiring and onboarding process on behalf of its
client.
Several companies now
outsource this important, albeit cumbersome process, to a talent
acquisition consultancy or a talent acquisition company to
save time, money and effort. In fact, according to Entrepreneur magazine,
outsourcing talent acquisition operations is one of the keys
things that a start-up must do to optimize its resources.
Key Differences
between Recruitment and Talent Acquisition
Here are some key
differences between the two activities:
- Recruitment is an ongoing process that requires little to no preparation. Whereas the steps
in talent acquisition are complex and require careful planning.
- Talent acquisition is often reserved for leadership roles and highly specific skills. Recruitment, on, On the other hand, can be carried out for junior to mid-senior roles.
- Experts say niche skills,
highly specific experiences and leadership positions call for bespoke headhunting that can only be provided by talent acquisition and not by routine recruitment.
- Finally, while recruitment can
be carried out in-house, a talent acquisition recruitment agency is
often hired to carry out the job of talent acquisition.
Should You Opt for
Talent Acquisition?
Since market metrics
are dynamic and ever-changing, the skillsets required for this fluid environment
are also constantly evolving. The threat of hacking and cyber-attacks calls for
Cyber Security Experts. Likewise, the advent of digital media has created space
for non-traditional marketing roles. Similar examples can be cited from other
industries as well. The dynamic market conditions require that your company
should have a talent acquisition policy in place. Smaller companies can benefit
from outsourcing this area of operations to a talent acquisition
recruiter.
Other factors
necessitate taking help from a talent acquisition agency. Employee
retention rates across industries are dwindling. A standard company in the US spends almost 45 days
filling up any given position. According to the US Bureau of Labor Statistics,
the average cost to a company in the US over an employee is nearly USD
39.01/hour. Despite this, there is no guarantee that a company can retain an
employee on a long-term basis.
Outsourcing
recruitment to a talent acquisition recruitment firm can help
companies in saving both money and time. For small and medium enterprises, this
is indeed good news as they can focus on aspects that matter the most –
business growth and their core expertise. All these factors necessitate the
involvement of a talent acquisition team in your hiring
process.

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